It’s 2023, so why was this list of the best plus-size clothing stores harder to craft than I expected? Size inclusivity within the fashion space has unfortunately been an uphill battle for as long as I can remember. And these days, is it really too much to ask for brands to extend their sizes beyond a size 12? Or to stop calling it a day once they add a “plus-size” tab to their sites? Although it’s taking some time for the industry to inculcate plus-size collections at the forefront, we’re choosing to focus on the positive—because clothes shouldn’t trigger any other emotions other than confidence.
In retrospect, the fashion industry has come a long way in recent years, with more and more brands embracing size inclusivity and catering to women of all shapes and sizes. Maybe after discovering flattering shapewear from Lizzo-owned Yitty or reliable everyday pieces from Universal Standard, you can find some peace knowing you don’t have to completely forgo stylish fashion trends. Whether you’re shopping for wardrobe basics like bras, searching for your next jumpsuit for a wedding, or gearing up for summer with new plus-size swimwear, we’ve rounded up the top 10 plus-size clothing stores that are leading the way in the industry. Plus, we’ve selected our top picks from each brand to save you some trouble. Prepare to not only look good but feel good, too!
Best for: Shapewear and lounge
Why you’ll want it: Not only does singer and flute wizard Lizzo promote confidence and body positivity through her music, but she’s now taking it a step further with her very own shapewear brand made for all. Established about a year ago, Yitty has been the talk of the town, and—we can attest—it lives up to the hype. Not only does the brand offer a wide range of sizes (XS to 6X), but it has also continued its efforts with a new collection of gender-neutral pieces. Things sell out quickly here, so act fast!
What Customers are saying: “Thanks Yitty and Lizzo for making clothes designed for women in real sizes that we can really live our best lives in! 10/10 WOULD RECOMMEND worth the price and will be buying more!”
The Cost: $
Best for: Versatile clothing
Why you’ll want it: With a brand statement of “Fashion for all of US” and a size range of 00-40, I truly believe that Universal Standard could be any girl’s safe haven. Whether you’re shopping in-store or online, from basics to workwear to intimates, this empowering brand really does have it all.
What Customers are saying: “I’ve purchased many many items from Universal Standard. I can’t say enough good things about them. I spent most of my adult life looking for minimalist plus-size fashion, only to be met with garish prints and frilly, unfashionable nonsense. US uses high-quality materials to create well-made shirts, skirts, and pants. If you take care of the pieces—as in, follow the care instructions on the label, they’ll look good as new a year later.”
The Cost: $-$$
Best for: Sustainable pieces and athleisure
Why you’ll want it: You’ll be hot-girl-walking differently knowing you’re also doing good for the planet when you’re sporting athleisure that’s responsibly made. Girlfriend Collective offers pieces from XXS to 6XL, making it one of the most-inclusive workout attire brands I’ve come across to date. You’d never even guess the comfortable fabrics were made from recycled water bottles!
What Customers are saying: “I absolutely love this brand. They make products out of recycled water bottles and pay their factory workers fair wages to work in safe environments. The first pair of leggings I had lasted over five years. I have just received the bike shorts, Paloma bra, and pocket leggings and they are so comfy. I know they will last for years to come! I love this company and their products.”
The Cost: $-$$
Best for: Colorful and trendy pieces, basics, and workwear
Why you’ll want it: For the girls who like to live boldly and embrace all the colors and patterns, we’ve found the site for you. However, there are still plenty of basics if you’re more into that kind of thing, too. Whether you’re in need of something low-key or high-key, prepare to be pleasantly surprised by the variety Eloquii offers. No need to dim your light here.
What Customers are saying: “I am plus-size and comfortable in the skin that I am in. Your clothing, which I have purchased, are first class accessories. Love every piece I have from Eloquii.”
The Cost: $-$$
Dia & Co.
Best for: Designer, special occasion, evening wear, swim
Why you’ll want it: Whether you want basics to designer goods, Dia & Co. is the one-stop-shop for any occasion. From Vince to Ganni, the online store offers an impressive assortment of designers to choose from. You’ll never have to feel like “there’s nothing for me” again.
What Customers are saying: “It was an absolutely smashing success!! I got a round of applause just for the shirt—bonus—and I honestly must have had 50 people tell me how much they loved it, how perfect it was, and ask me where I got it!! Thank you so much for making this amazing memory possible for me!!”
The Cost: $-$$$
Best for: Trendy pieces, jeans, and shapewear
Why you’ll want it: Good American is a brand that’s changing the game in the fashion industry with its unwavering commitment to inclusivity and diversity. Leave it to Emma Grede and Khloe Kardashian to not only create an inclusive clothing brand but build a booming community that strives to redefine fashion in the process. With a size range of 00-24, Good American can help anyone revamp their closet with shapewear, essentials, athleisure, swim, and everything in between. Price, quality, and fit all check out here. If you’re ready to feel more confident, stronger, and sexier than ever, then look no further.
What Customers are saying: “The jeans may seem pricey; however, the quality and style are superior and well worth the purchase price. I have a hard-to-fit body type so I simply cannot go in a box store and pick up a pair of jeans. Good American has been a lifesaver for me to get out of yoga pants and feel good about myself. If you are looking for superior quality and style, you will not be disappointed if you order from this company.”
The Cost: $-$$
Best for: Denim, contemporary, and classic staples
Why you’ll want it: Madewell has always been a place–online or IRL–where you can find staples to wear again and again. And rightfully so, that also applies to the plus-size community. The brand relaunched the Plus Collection with new and improved fits in sizes 14W–28W and 1X–4X (with more on the way!).
What Customers are saying: “I have held off on purchasing new denim ever since the sizing changed. I was originally a 34, but the new 14W size fits like a glove.”
The Cost: $-$$$
Savage X Fenty
Best for: Intimates, underwear, and loungewear
Why you’ll want it: Savage X Fenty has something for every body and every mood. The brand’s dedication to size, inclusivity, and diversity has earned it a devoted following and critical acclaim, with many hailing it as a game-changer in the lingerie industry. If you’re looking to spice up your life, Badgirlriri’s got you covered.
What Customers are saying: “I’ve shopped at Savage X Fenty numerous times. And it never fails me with its inclusive colors and prints for all shapes and sizes! I love it and it makes me feel good inside my body whenever I put it on!”
The Cost: $
Best for: Everything, from basics to formal attire
Why you’ll want it: I was pleasantly surprised by ASOS Design and its Curve collection. Whether you’re looking for a new outfit for a night out or something comfortable to wear at home, there are over 6K affordable styles to choose from. You can literally never just get one thing!
What Customers are saying: “I am so happy I found ASOS and ASOS Curve! I can find anything I want and in my size, which is so nice. They have videos to see the outfits as well as sizing options to get your perfect fit. Price range is great so there is something for everyone!”
The Cost: $-$$$$
Best for: Dresses
Why you’ll want it: Showpo’s Curve section has everything you need to create a stunning look that reflects your unique style. From casual dresses to special occasions, there are plenty of fashionable options for body types up to size US 16. A girl can never have too many dresses, right?
What customers are saying: “Amazing company. Love the fact that they have various sizes for all different shapes of women. The clothes feel good and fit good.”
The cost: $-$$
Amanda Le is a contributing writer at Hearst Magazines, where she covers fashion, beauty, lifestyle, and entertainment. In her free time, you can find her thrifting her next outfit, traveling to new cities, crushing a boxing class, or eating her way through NYC!