Rhode fans: Hailey Bieber has something you can get passionate about.
Today, Wednesday, March 29th, Rhode is launching a tropical blend that will transport your lips straight to the isles of the Caribbean. Hailey has been teasing a new flavor in her collection and today, you get to find out what it is. The Passionfruit Jelly Peptide Lip Treatment is here just in time for spring with notes of grapefruit, jasmine petals, and passionfruit. The popular lip treatment can be worn independently for a nourishing au natural look or paired with lipstick or lip liner to add hydration to your lips. If you suffer from a dry, dehydrated pucker, wear the treatment at night as a nourishing lip mask.
As the best-selling sku in her line, the success of her limited edition vanilla cake formula, which sold 26 skus per second and led to a waitlist of 440,000 after continuously selling out. Now that’s something we can belieb, er…believe in. Hailey exclusively tells ELLE.com, “As our community’s demand and requests for our Peptide Lip Treatment continue to grow, expanding on its flavors has become a top priority for us. We created a juicy flavor that embodies the essence of warm weather and my favorite time of year – spring and summer!” Since its initial launch in 2o22, the peptide lip treatment price has risen from $12.00 to $16.00.
Like its predecessors, the formula contains shea butter to moisturize and nourish your lips, peptides to visibly reduce fine lines and wrinkles, nutrient-packed cupuaçu to maintain skin elasticity, and babassu, which helps hydrate and support the microbiome of your lips.
However, for this new flavor launch, Hailey is bringing the heat, literally! The campaign was shot in Anguilla, where you see the beautypreneur seductively posing with juicy passionfruit. “Nothing says summer more than white sandy beaches, so Anguilla just felt like the perfect place to bring this tropical flavor to life,” Hailey reveals to ELLE.com. The campaign energy evokes the essence of vacation and beach vibes. The tropical aroma will passionately transport you straight to your own island vacation; no passport is needed, just a simple swipe onto your lips.
Given the success of her last limited edition formula, this is sure to sell out. Beginning at 10:45 AM EST, click this link to access the new citrus blend.
Want more? Hailey showed ELLE how she likes to use the new formula. You can watch it here.
A tropical vacation awaits your lips!
Danielle James is the Digital Beauty Director of ELLE.com. Previously, she was the Fashion and Beauty Director of HelloBeautiful.com and MadameNoire.com. She’s bylined for The Cut, InStyle, Allure, Business of Fashion, Nylon, Essence, Good Housekeeping, The Grio, and Huffington Post. Danielle enjoys sailing, thrifting, Japanese whiskey, Naomi Campbell’s runway walk, and Rihanna in the comment section.