It’s time to channel your inner Frida Kahlo, Georgia O’Keeffe, or Yayoi Kusama—2023’s beauty and makeup trends are all about artistic flair. “A preference for artistry and creativity will continue to grow this coming year as well,” shares the team at Spate, who predict beauty trends through cold hard search data. “Consumers are taking trends they saw on TV (Hello, Euphoria!) or social media and making them their own.”
Trend: Liquid Blush
Liquid products are always more forgiving than powder, which makes them an easy product for even the most timid makeup users. “One of the most notable changes across makeup over the last few years is the shift to creamy, blendable complexion products,” Spate shares, adding that liquid blush has a predicted search growth of 31.1 percent.
Trend: Cream Contour
If you’re contour-curious, cream is a goof-proof way to try this trend. The below are “high color payoff in a single swipe,” which is what Spate says beauty consumers care about most.
Trend: Cat Eye Lashes
This look is all about the lash placement—the full-strip falsies start out short in the inner corners and get gradually longer to give the effect of almond-shaped eyes and that classic winged liner we all love so much. This is expected to be the largest growth sector of the year, with an increase of 38.6 percent in the next year.
Trend: Body Glitter Spray
Ladies and gents, frost yourselves. No, really—spritz yourself with shimmering spray this year. Glitter body spray is another Y2K trend that’s on the up in 2023.
Trend: Tubing Mascara
Tubing mascara is specially formulated to wrap around your lashes—kind of like how your clothing wraps around you—and when you wash it off, instead of dissolving, it comes off in whole pieces. This love-it-or-hate-it subsect of the mascara world is growing in the next year. Lovers will rejoice with a growth of 27.6 percent.
Trend: Rhinestone Makeup
Like we said before: Euphoria and the makeup trends it brought on aren’t going anywhere. Period.
Trend: Eyeliner Stamp
Eyeliner—especially a cat eye—can be a challenge. “Eyeliner stamps demonstrate clever innovations that allow makeup lovers of all skill levels to participate in trends like graphic eyeliner,” Spate says. If you’re intimidated by free-handing the shape, stamp-on liner is for you. Expect to see more of this product on the market, too: it has a predicted growth of 20.1 percent.
Trend: Makeup for Mature Skin
Specially formulated for mature skin, these products won’t settle in an unflattering way on the face. “Searches for mature skin makeup show how aging consumers want options catered to their skin and we’re here for it,” Spate shares. “Any brands looking to seize on this moment just need to remember one thing: anti-aging is out and age appreciation is in.”
Meet the Experts
Spate was founded by former Googler Trendspotting employees Yarden Horwitz and Olivier Zimmer. Now, the duo has dedicated all their time (and trend energy) to the beauty world.
Beauty editor Margaux Anbouba is obsessed with predicting the trends and bringing them straight to you—as she’s tried them out on her face and confirmed aren’t terrible, of course.