Rihanna Is Selling Savage X Fenty Merch for Her Super Bowl Performance

Football, schmutball. Who cares about guys tackling each other when there’s an actual living legend preparing to take the stage? Okay, a lot of people, but that’s not the point.

In case you haven’t heard, Rihanna is headlining the halftime show at Super Bowl LVII, which is slated for Sunday, Feb. 12, 2023. Two yet-to-be-determined teams will take to the field at State Farm Stadium in Glendale, Arizona. But all of my attention will be split between the snack spread and the countdown to halftime.

In honor of the big game concert, Rihanna’s intimates-slash-loungewear brand, Savage X Fenty, just released an exclusive Game Day collection so you can spectate in style. The size-inclusive line features 17 pieces, including a tee that literally reads “Rihanna Concert Interrupted By a Football Game, Weird But Whatever.” Best of all, Rihanna’s helmeted head printed on the interior offers a peekaboo surprise.

The Game Day collection is available to shop now at and in-store at select retailers. Order your limited-edition swag ASAP to make sure it arrives before kickoff, and shop our editor-approved styles below.

Headshot of Meg Donohue

Associate Fashion Commerce Editor

Meg Donohue is the Associate Fashion Commerce Editor at Her passions include spicy foods, sustainability, and the Y2K remake of Charlie’s Angels. She will never stop hoping for a One Direction reunion tour.

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