Beauty

Emily Ratajkowski’s Secret and Seductive Approach To Perfume

Emily Ratajkowski has a unique approach to applying perfume that has been passed down through generations. The aromatic experience is more than just smelling good—it’s an intimate ritual that exemplifies beauty. Flower Bomb by Viktor & Rolf exudes the scent of luxury, and Emily believes the application should be treated as such. Watch as the iconic new face of Flower Bomb gives ELLE tips for finding the perfect scent, along with her green flags for fragrance.

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