What Makes This London Hair Salon Instagram Famous

Not Another Salon in London’s Brick Lane is “Instagram famous”. The salon is popular for its colourful hairstyles, but also for its heavy and original social media presence which has created a community. Owner Sophia Hilton started developing the Instagram account one year before opening. “It was a case of making mood boards, looking at the way people write captions, looking at what is missed within other social media accounts,” she told Business Insider. “Within hairdressing that was personality.”

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